Men may abuse alcohol and drugs and have issues with substance abuse for different reasons than female drug and alcohol users. Drug and alcohol treatment facilities in Willow Creek, California which acknowledge the varying issues that males will have to confront in treatment due to these gender specific treatment needs can offer tailored treatment plans and a therapeutic atmosphere to assist the male addict to becoming rehabilitated. A great many issues specific to men can be brought forward and resolved through thorough counseling and therapy in drug rehabilitation facilities in Willow Creek, California which work diligently to address male substance abuse. This way of addressing treatment has proven effective in not just getting male clients successfully treated and sober, but also in keeping them off of drugs in the long term because these male clients have been 100% rehabilitated.