Men according to recent studies appear to have problems with alcohol and drugs and have issues with addiction for different reasons than their female counterparts. Drug and alcohol treatment facilities in Santa Monica, California which acknowledge the obstacles that men are up against in rehab due to these gender specific issues can provide tailored rehab programs and a helpful environment to support the male treatment client in becoming rehabilitated. Many addiction issues which are exclusive to men can be brought forward and handled through intensive counseling and therapy in drug and alcohol treatment programs in Santa Monica, California which can help address male addiction. This approach to treatment has proven effective in not only getting male clients successfully treated and sober, but also in helping them maintain abstinence in the long term due to the fact that these male clients have been genuinely rehabilitated.