Males in this country according to recent studies appear to has issues with alcohol and drugs and struggle with substance abuse for different reasons than female drug and alcohol users. Drug and alcohol treatment programs in New Brighton which understand the challenges that male clients will have to confront in drug rehab because of these gender specific issues can offer tailored treatment curriculum and a therapeutic atmosphere to support the male addict to becoming rehabilitated. Many issues which are exclusive to men can be revealed and handled through intensive counseling and therapy in drug and alcohol treatment centers in New Brighton which work towards addressing male addiction. This approach to treatment has been very effective in not just getting men successfully treated and sober, but also in helping them maintain abstinence for the rest of their lives because they have been 100% rehabilitated.