Men according to recent studies appear to have problems with drugs and alcohol and struggle with substance abuse for different reasons than female drug and alcohol users. Drug treatment programs in La Jolla, CA. which understand the difficulties that male clients will have to confront in treatment as a result of these gender specific concerns can offer tailor-made treatment plans and a therapeutic setting to support the male addict to becoming rehabilitated. Many issues which are exclusive to men can be brought forward and addressed through thorough counseling and therapy in alcohol and drug rehabilitation programs in La Jolla, CA. which work towards addressing male drug and alcohol addiction. This approach to rehabilitation has been very effective in not just getting men effectively rehabilitated and sober, but also in keeping them off of drugs in the long term because these male clients have been genuinely rehabilitated.