Men according to recent studies appear to has issues with alcohol and drugs and struggle with addiction for different reasons than female substance abusers. Drug treatment programs in King City, California which acknowledge the varying issues that men are up against in drug rehab due to these gender specific issues can provide tailor-made drug rehab curriculum and a therapeutic environment to help the male client to becoming rehabilitated. Many issues which are unique to a male client can be uncovered and handled through intensive counseling and therapy in drug and alcohol rehab facilities in King City, California which work towards addressing male substance abuse. This approach to rehabilitation has been extremely effective in not only getting male clients effectively rehabilitated and off of drugs, but also in keeping them off of drugs in the long term due to the fact that these male clients have been 100% rehabilitated.