Alcohol and drug addiction is an issue for both men and women in Fortuna, though studies have proven that males abuse drugs and alcohol at much higher levels than females. Due to this, treatment professionals recognize the importance of gender based rehabilitation when speaking of drug and alcohol treatment centers. Treatment for males can help male addicted individuals receive more personalized care and handle problems with addiction which are particular to men. In male only drug and alcohol treatment centers, males can benefit by being surrounded by their male peers that understand what males in treatment are going through and can assist them through the drug and alcohol rehabilitation process. Drug treatment programs which understand the distinctive challenges of men can provide the appropriate space and rehab curriculum to address the unique problems and challenges involved in treating male addicted individuals in the Fortuna area.